It is said that SEO is not rocket science & also there is not any shortcut
to achieve top ranking in Search Engines. Time to time Search Engines changed
their traditional & old methods of Search Ranking by adopting new methods
of ranking factors. These advanced methods based on understanding of what people
want when they search and why they want it.
We can say that modern SEO strategy is the process of organized
website’s content by topic which helps Search Engines to understand a user’s
intent when searching.
SEO success is not based on limited factors but is based on many
factors.
It is not possible to explain all factors in a single article. Most
important factors which impacts on SEO ranking are:
- Technical Factors: Indexing, crawling, schema, page speed, site structure, URL structure are some technical factors that impact on SEO success.
- On-Page: Content that is visible to the user on a webpage like text, images, videos, adios & content that are visible to search engines like HTML tags, structured data are on the page.
- Off-Page: Link building strategies that grow websites authority, relevance & trust amongst audiences.
Link building, social media marketing, PPC marketing, reviews, guest posting, forum posting & user-generated content are successful off
page methods.
In this article, we will discuss the most important areas which is a booster
for SEO success.
Search Experience Optimization
We all know that SEO is the acronym of SearchEngine Optimization means optimizing our websites for search engines.
Nowadays experts are considering SEO as Search Experience Optimization.
Search experience optimization is optimizing for people in all the places your
brand and content could possibly appear. Search strategies require us to create
brand experiences, using the search results to build relevance. Researches show
that more than 90% of online experience begins with search engines. So, Search
strategies require us to create brand experiences, using the search results to
build relevance. Present-day SEO strategies need us to creative to
get visibility in searches.
Ranking Above the Fold: Top
organic ranking is not always on top when we talk in the context of devices like
mobile & desktop. When we search on mobile, there are no organic results
above the fold in most of the searches. It is the paid search that appear
above the fold in mobile searches. On desktop search, the organic result we can
see is featured snippets and not simple organic results.
In google, paid search can supplement organic search results, so, aside
from paid search you also have to struggle with prominent search features,
which vary depending on the query. You have to optimize in each and every
possible way to improve the visibility of your brand. Some time first in organic
search will not matter because that will not show first in search. The following image is the best example.
News And Social Content: Google News and
social content are areas where your content can gain great visibility. In order
to rank/appear in these areas, you need a good understanding of your space and
how Google responds to a query. News and social are wholly dependent on the
freshness of the query.
Knowledge Panels: Google’s
knowledge panels, powered by Google’s Knowledge Graph, display the business
basics like - Location, Phone Numbers, Ratings & Hours Operation.
Appearing in the knowledge graph area builds trust in your brand and ranking
in searches.
People Also Ask: People Also ask is a search feature which related to the search query
you searched in search engine. These are the keywords that people are
searching for. We can use these keywords in our content to pull these
audiences where we want to reach.
People Also Ask: People Also ask is a search feature which related to the search query you searched in search engine. These are the keywords that people are searching for. We can use these keywords in our content to pull these audiences where we want to reach.
Apply SEO to Different Platforms: We should apply SEO on different parts of search results to appear our brands on most possible platforms when someone searches. These are
- App Store Optimization
- Video Optimization (e.g YouTube)
- Google My Business Optimization
- Social Media Optimization
- Third-party sites and vertical search engines (e.g., Amazon and Yelp)
These searchable platforms make our brand popular & visible in
search engine results (Google, Bing etc.) as well.
Summary: Be visible on each and every platform as much as you can. Optimize
your content beyond the search engines which will provide you additional search
engine results. Assume SEO as Search Experience Optimization, not just Search
Engine Optimization.
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