Tuesday, May 5, 2020

COVID-19 Crisis & Recovery: 5 Key SEO Tactics to Focus On



The ongoing COVID-19 pandemic has disturbed the businesses all over the Globe & the way of the businesses we do. Entrepreneurs are scrambling to keep aware of the quickly changing economy. Undoubtedly, this pandemic will keep on leaving enduring effects on the digital marketing world. Despite the fact that the world is isolated and nearly everyone is at home, it's imperative to stay in contact with your clients or else, you'll lose them. 

COVID-19 made the business world like nothing we have seen before. The response requires some reflection, planning, and aggressive execution to recover our business. Business Analyst has developed & started to implement the COVID-19 Crisis-Recovery-Growth strategy. Here are the tactics on how to overcome the business impact of COVID-19 with the help of SEO tactics.

COVID-19 Crisis-Recovery-Growth Framework

 Following are the crisis & recovery framework about which we are going to discuss in detail.


We are going to discuss here how different channels can be integrated to recover over the business during the Covid-19 crisis. We can explain Crisis-Recovery-Growth (CRG) Framework with the help of different channels.

Crisis Phase: At the time of crisis we should Connect, Adjust, engage with our customers, and maintain trust.

Key channels: The key channels through which we can connect to our customers are Website, SEO, Local, Content.
In this phase, businesses should:
  • Keep in mind to Covid-19 Pandemic crisis, maintain the website, and increase digital relevance.
  • Add COVID-related informative & awareness content – FAQs, your policies, banners.     
  • Update your local listing at the time of crisis with Covid-19 related content & help.
  • Start developing new content & be sure it will not be the same type of content earlier to Covid-19.
Recovery PhaseThe recovery phase will depend on working in the new normal. We will have to leave past marketing tips during the recovery phase.
Key channelsThe channels which will recover from the crisis are Website, Paid Media, SEO, Email.
During recovery, we listen to our customers in order to find out how to tune the business and figure out how to package what we’re offering to our customers in the most effective way.
This involves:
  • Generating interest with unique offers, discounts on your products, and services.
  • Targeted relaunch of paid media.
  • Investing in SEO prioritizing schemas, voice, and technical health.
  • Optimizing mobile with AMP (accelerated mobile pages) and superior navigation.
  • Amplifying Omnichannel efforts with email.
1. Develop On-Point Offers
The first thing that you should think about immediately after the scrambling that all companies had to go through in the early weeks is to develop even better offers and packages for your customers.
We can do the following things about your offers on products and services:
Listen to Customer, Understand Requirements & Match Your Customers' Needs with your business & What Can Your Business Do in the Crisis Phase for Your Customers.
In the crisis phase, we need to identify problems, Concerns, limits & needs, as things are changing so quickly because of pandemic & downturn.
Check Google Trends, site search, customer service logs, forums, social, and trends in other countries.
Start Planning & Testing Offers for Recovery
Some areas you can look at include:
  • Service: Hours of working/delivery, updates via video, delivery, in-home.
  • Products: Update new menus, bundles.
  • Incentives: Offers Free trial, status, membership, subscription, etc to attract customers.
  • Payment: Focus digital mode of payments like deferral, debit, credit, Venmo, Bitcoin
  • Messaging: Headlines, images, FAQs, CTAs.
2. Schemas

Google understands the schema language very quickly. Schemas are a way to add a lot more information to your website without exposing it to your website to your customers.

Crawler pics the schema information for the Knowledge Graph & easily visible in google search results.

Google has now shared examples of what COVID-19 special announcement structured data will look like when used in search results.
A brand new set of structured data markup for special announcements related to COVID-19 was introduced in March 2020 by Google.
Other relevant schema:
Structured data markup enables search engines to understand the context of website content.
3. Local
Here are a few examples of up-to-date local listings showing up on the SERPs
Local listings and knowledge panels have high visibility in google search results pages.
Regardless of whether you are a location-based business, a corporate substance, there's a big opportunity when you keep your Google My Business (GMB) profiles updated.
It's especially important to assume responsibility for that in the present conditions similarly as you would manage your website in light of the fact that many individuals are getting their data directly from Google's Knowledge Graph.
If you do not control your local listing or knowledge panel, Google may crowdsource information from users.
4. AMP

Accelerated mobile pages (AMP) load quicker prompting higher mobile visibility, engagement, and conversions.
AMP is Google's format for increasing the speed of the website. An AMP website has an image on Google's Servers and results in a quick user experience.
Achievement has accomplished in excess of 4,300 AMP arrangements in the previous three years and they have:
  • Seen a difference of 10X on speed for site load times (less than 1s vs. close to 10s).
  • Observed higher search visibility and higher clicks on AMP sites
As AMP accelerates website speeds in mobile as well as desktop and other devices that increase ranking, traffic, leads & conversions.
5. FAQs & Voice Solutions
You can also use frequently asked questions (FAQs) and voice search to increase visibility.
Crisis-stage FAQs complement evergreen FAQs.
Use online and offline sources to identify questions your customers have.
There are three elements to ensure your FAQs get picked up.
  • Create an FAQ content on your website that talks about the questions that you know the public is asking about you.
  • Make sure your website is technically sound (i.e., check mobile site speed and schemas).
  • In terms of voice search you want to create actions and skills on Alexa and Google Assistant.
SEO Service in India is a leading digital marketing agency in Delhi, India, known for its SEO & digital marketing services. For any digital marketing related query or free website audit, contact us or email, we will get back to you with proper suggestions & solutions.
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Tuesday, April 21, 2020

SEO will be a primary focus for marketers during the downturn, says survey


Business participants said that SEO was their top performing channels for many years & will go forwards with this.

A New survey approves the significance of keeping up your SEO efforts through the coming downturn. The overview, by Conductor, had 317 respondents drawn from Conductor's extended network across the range of industries, including B2B (24%), Retail (12%), Healthcare (11%), Media (10%) and others (travel and hospitality, consumer technology, financial services, insurance, automotive, e-commerce and manufacturing)

Budgets Down, but goals the same or up

Like the most other marketer survey at this moment, the Conductor study shows that budgets are being adversely impacted by the outbreak. However, most of these survey respondents — the vast majority of whom are hands-on specialists — said their budget were just decreasing marginally or continuing as before. Only 20% respondents were seeing budgets” decrease greatly”.



Regardless of this, 68% said that their objectives would continue as before (32%) or increase (36%). Accordingly, 86% said that their marketing objectives would be more taught to achieve this year given reduced budget plans and other circumstances.

Asked “Will SEO be more or less important during this time?” 63% said SEO would gain in importance either slightly (34%) or steeply (29%). Only 5% responded that SEO would decrease in importance.
Above survey graph shows that majority of respondents made their trust in SEO in comparison of other channels. Majority of them told that will spend more in low cost channels like SEO.




Organic search the top channel.


 Natural search or organic search was seen by 66% as these marketers' top performing channel a year   ago, followed by paid search (50%) and email (50%). Social Media was named as the top performing channel by simply 14%. These perceptions will drive future advertising choices in a downturn.


Confronted with a global recession, these marketers say they would, lower budgets, invest more in SEO and raise the ROI threshold for marketing decisions. Only a minority (25%) said they would issue layoffs.

Thus above survey clearly shows that SEO is still favorite channels for business persons in spite of Covid-19 downturn. Most of them agreed that they will go with same Marketing strategies as they did in last year. Few told that they will reduce budget but first choice will be SEO for lead generation.

Conclusion

The study can potentially be critiqued on the grounds that its example was drawn from respondents in the organization's extended orbit. In any case, the guidance to put resources into SEO as a top-performing strategy is approved by a lot of other data and is widespread among digital marketers looking at long-term impact. A potentially more "disputable" issue is SEO versus other channels when budget plans are cut. Conductor VP of Digital Strategies Patrick Reinhart said that investing in SEO now ("planting the seeds and building for the future") will deliver huge profits when the emergency is finished.

SEO Service in India is leading digital marketing agency in Delhi, India, known for its SEO & digital marketing services. For any digital marketing related query, contact us or email, we will get back to you with proper suggestions & solution.

Friday, March 6, 2020

Which is Better in Organic Traffic? Mobile or Desktop?



Last year in July 2019, Google rolled out its much awaited algorithm “Mobile First Indexing” which states that Google will index new website on the basis of Mobile Version of the websites. Mobile First indexing was applied for newly launched website on or after 1 July 2019 but it will mandatory for whole web till September 2020.

Day by day technology developed & smartphone users overtook the desktop users. This trend is increasing day by day.

This made Google to implement its Algorithm “Mobile First Indexing”, as more than 50% searches in google from mobile search. Google Started working on “Mobil First Indexing” & used Smartphone Googlebot to crawl the webpages. They found that most of the websites are good for “Mobile First Indexing”.  Reason behind this was that mobile searches are more than 50% of all devices search. A report in 2019 shows that mobile traffic generates more than 60% organic traffic of whole devices including tablets.

What does this mean to you, the SEO?

This should cement the idea that websites should be mobile-first and not just responsive. Page load times on mobile also play an important role, with Google penalizing sites that offer a too-slow-experience for users.


                                              Mobile Share of Organic Searches

More and more users are using Mobile devices to access the internet & this trend is growing day by day. It is obvious that mobile devices are easy to handle & people carry all time. This leads mobile devices over desktop in natural search or organic search. As a SEO, you should follow the Mobile First Indexing algorithm to bring more traffic towards your website.

Make Sure That Googlebot Can Access & Render Your Content

      Use the same meta robots tags on the mobile and desktop site: Don’t use different meta robots on desktop & mobile version, Google may fail to crawl and index your page when your site is enabled for mobile-first indexing

      Don't lazy-load primary content upon user interaction: Googlebot won't load content that requires  user interactions (for example, swiping, clicking, or typing) to load.

      Let Google crawl your resources: You should not disallow those resources urls on mobile which are different from those of desktop site.For mobile first indexing, it is necessary to not block your resources urls for mobile.

Make Sure That Content is the Same On Desktop & Mobile

Make sure that mobile & desktop content should be equivalent, any less content on mobile site will harm you in SERP as all indexing will come from mobile sites only. So, keep the clear headings & content on both the sites same.

Check Your Structure Data

If you have structure data on your website, then it should be same on both versions of your site.
Use Correct urls in structure data & Make sure that URLs in the structured data on the mobile versions are updated to the mobile URLs.

If you use Data Highlighter to provide structured data, regularly check the Data Highlighter dashboard for extraction errors.

Put the Same Metadata On both Versions of Your Site

Make sure that the descriptive title and meta description are equivalent across both versions of your site.

Check your images (Visual Content)
Make sure that the images on your mobile site follow the image best practices

      Use high quality images, Don’t use images that are too small or have a low resolution on the mobile site.

      Use supported format or tags of images

      Don't use URLs that change every time the page loads for images, as google will not able to process and index such resources which is changing its urls constantly.

      Both alt text of both mobile & desktop site should be same. Use same descriptive alt text for both versions.


Page Content quality of mobile & desktop site should be same. Use the same descriptive titles, captions, filenames, and text relevant to the images on the mobile site as you do for the desktop site.

Check your videos
Make sure that the videos on your mobile site follow the video best practices,

      Don't use URLs that change every time the page loads for your videos.  Google won’t be able to  process and index your resources properly if you use constantly changing URLs for them.

       Use a supported format for your videos and put videos in supported tags.

      Use the same video structured data on both your mobile site and desktop site.

      Place the video in an easy to find position on the page when viewed on a mobile device.

We know that Mobile First Indexing will be mandatory for all website till September 2020, so we should focus on Mobile version of our website. It means our Website should be Mobile First Indexing not only responsive.

Follow the above guidelines for your websites & web pages that will brings more traffic to mobile as well as desktop searches.

SEO Service in India is deep routed in digital marketing services in Delhi, NCR which is known for SEO, SMO, SEM, PPC, Content Marketing, Email Marketing, Web Designing & Development services. For any query contact via email or send query for free website audit. We will revert back to you.

Monday, December 2, 2019

Benefits of SEO for Small Businesses



SEO enables entrepreneurs to make quick, robust, and easy to understand websites that rank higher in search engines, which thusly carries progressively qualified potential clients to their websites and increase conversion rates.

Search Engine Optimization builds business brand & makes strong web presence on World Wide Web. Customers trust more on those businesses which are top in search engine result page(SERP) than those big brands which re not in top SERP.

In case you're an entrepreneur, you ought to use SEO to build a solid web presence and bypass your competition to increase new clients for your business and take it to the next level.
Here are 5 key benefits of SEO for small business

SEO Boosts Inbound Traffic


When it comes to producing more business, undoubtedly you have to create more introduction to your offer. Which implies you'll need to concentrate on different marketing strategies to get more website traffic that can be converted into sales.

However, running advertisements or enjoying old-school, outbound promoting practices, for example cold pitching can end up being costly, particularly if and when you are starting out.

Your aim should not exclusively be to connect with your targeted visitors, yet additionally do it in a financially savvy way. You'll see that numerous organizations today depend on SEO to market their business. Essentially in light of the fact that it causes you draw in quality inbound traffic.

The best part about this inbound traffic is that it’s targeted and grows with time, given that you are putting in regular effort or are getting ongoing SEO help from a reputed agency like SEO Service in India.

Local SEO High Converting Traffic


It doesn’t matter what niche you are operating in, local SEO can and will help your business grow when done right. Why? Because more and more people are using their mobile devices to search for businesses like yours on a local level. Which makes local search an integral part of your business’s online marketing strategy.
When you focus on local SEO, you’re able to optimize your business site for a specific geographic cation, making it easy for people nearby to find your business and ultimately increase the chances of making a sale.
Additionally, in local SEO, you'll have the option to build citations. Building citations on review and online index sites will boost your online visibility. Most local search is done when clients are effectively searching for a business or a specific item. So on the off chance that they will have the option to discover your business at the right time, it will most likely increase your conversions.

SEO Gives Your Business Long-Lasting Results

Probably the biggest challenges with conventional marketing techniques, for example, running print advertisements, outdoor promotions or getting a large portion of brief advertisement spot on a well-known radio channel is that they are time bound. At the end of the day, in the event that you don't produce brings about a specific time span, you lose your valuable advertising dollars.

Search engine optimization, on the other hand, lets you exploit the evergreen nature of the Internet and causes you remain in the front line. It gets you enduring outcomes, given that you are investing in progressing amounts of energy to stand apart from the opposition. Since interest for your business related subjects may develop after some time, and with that an ever increasing number of people will discover your business by means of search.

SEO Makes Your Site More User-Friendly


Search engine optimization will help entrepreneurs make a quicker, smoother, and user more friendly web sites & web pages. Although the vast majority despite everything cling to the old definition of SEO, feeling that it is just about optimizing for the search engines, however, today SEO is additionally about improving client experience as well.

Well Structured, clean, and uncluttered websites constrain a visitor to remain longer, in this way decreasing bounce rate and expanding online visits. Similarly, high relevant & fresh content of sales pages, blogs, articles make users happier & satisfy as they get answer of their questions. This makes visitors trust towards your products and services.

SEO Helps Increase Brand Value


Your potential clients will trust in your business more if you have given more time to build your brand reputation. Having a solid brand value is fundamental for any business, particularly the one that is starting out.

The beneficial thing about SEO is that it lets you increase brand value without expanding your expenses. With a little investment, you could be on route to build genuine brand value that at last helps you get more clients.

If you look you at the print and media advertising space, you'll see that it is Uber costly to boost your brand value using the conventional marketing techniques. Using SEO to build essential brand value in your target industry makes well for any business that needs genuine outcomes without having a big investment at stake. Which naturally makes SEO one of the most reliable tools to increase visibility in your market and boost your business' reputation & brand value.

Ready to Get SEO Help?

You've read this blog post because you need SEO help for your website. We've mentioned to you what you required, so now it's a great opportunity to implement it. Be sure about your SEO journey when you work with our SEO experts. Get in touch with one of our representative to begin. SEO Service in India will review your website and make a custom SEO system for your business.

Monday, July 22, 2019

10 Best Free SEO Tools



As an SEO, you definitely want to complete more tasks in less time. SEO tools help you to complete a set of tasks as fast as possible and with as close to perfection as you can get. The main benefits of SEO tools are that they save your time & grow your knowledge. Each SEO tool has its own pros & cons. Here are some most important tools about which we are going to discuss.

Tool #1 – Rank Tracker



Your best SEO keywords are often not the most obvious ones. To find real keyword gems, you need to dig out all the possible variations from multiple data sources.


Rank Tracker  tool has a more feature-rich paid version, the 100%-free version is absolutely enough for keyword research. It lets you use all the research tools and analyze the keywords’ traffic potential.

Tool #2 - Woorank’s SEO & Website Analysis Tool   


Woorank SEO tool is paid and as well as free trial version. It provides you lists of SEO improvements in seconds. It will provide you SEO score of your website on top and then, the tool shows you EXACTLY how to improve your site’s on-page and off-page SEO.




Tool #3 – SEMrush   


SEMrush is one of the best SEO tools that every SEO & marketer must use. SEMrush conducts a comprehensive SEO audit and displays the percentage of search traffic and the number of backlinks that a site has. You can even conduct keyword research, topic research and detailed competitive analysis using this tool.

Tool #4 - Google Ads Keyword Planner   



Google Keyword Planner shows you search volumes, cost-per-click data, advertiser competition and seasonal traffic fluctuations, all in one place. And it even lets you estimate the prospective PPC spends in your niche. The tool is a free one.

Tool #5 - Google Search Console



Google Search Console is the place to analyze your current SEO keywords with their average Google positions, impressions and CTRs. Google Search Console is free to use

Tool #6 – Google  Trends 


Google Trends is here to help you identify city/location specific search volume variation. Google Trends is free to use




 Tool #7 – AnswerThePublic  


With Google’s ability to better understand natural language, searchers got used to phrasing their queries as questions rather than separate words. And with the rise of voice search, the trend got even further. AnswerThePublic is free to use.

Tool #8 - Keyword Tool Dominator

Keyword Tool Dominator is helpful to find keywords from Amazon, Etsy and Ebay. A nice tool to dig through the Amazon database is Keyword Tool Dominator. The only thing to keep in mind is that there’s no way to check Amazon’s search volumes. What you get is a plain keyword ideas list. Without a paid license, you can only make three requests to each of the databases (eBay, Amazon, Etsy) a day.



Tool #9 - Keywords Everywhere

 

Keywords Everywhere is a free browser add-on, which lets you analyze keywords while simply browsing Google, Bing, YouTube and other websites. Whenever you start typing into the search box, search volumes are added to all the keywords you see in Autocomplete suggestions Keywords Everywhere is free to use.



Tool #10 - Google’s Mobile-Friendly Test 


Google’s Mobile-Friendly Test is very important to test whether your website is mobile friendly or not. You might have heard that Google recently made a big change to their algorithm officially called “Mobile-First Indexing”. If your site isn’t optimized for mobile devices, you’re in big trouble. And it tells you whether your site is prepared for Google’s new algorithm.
There are many other SEO tools for analyzing you’re your website but these 10 are enough.

For any query or suggestion open link SEO Service in India.
 
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