COVID-19 Crisis & Recovery: 5 Key SEO Tactics to Focus On

The ongoing COVID-19 pandemic has disturbed the businesses all over the Globe & the way of the businesses we do. Entrepreneurs are scrambling to keep aware of the quickly changing economy. Undoubtedly, this pandemic will keep on leaving enduring effects on the digital marketing world. Despite the fact that the world is isolated and nearly everyone is at home, it's imperative to stay in contact with your clients or else, you'll lose them. 

COVID-19 made the business world like nothing we have seen before. The response requires some reflection, planning, and aggressive execution to recover our business. Business Analyst has developed & started to implement the COVID-19 Crisis-Recovery-Growth strategy. Here are the tactics on how to overcome the business impact of COVID-19 with the help of SEO tactics.

COVID-19 Crisis-Recovery-Growth Framework

 Following are the crisis & recovery framework about which we are going to discuss in detail.

We are going to discuss here how different channels can be integrated to recover over the business during the Covid-19 crisis. We can explain Crisis-Recovery-Growth (CRG) Framework with the help of different channels.

Crisis Phase: At the time of crisis we should Connect, Adjust, engage with our customers, and maintain trust.

Key channels: The key channels through which we can connect to our customers are Website, SEO, Local, Content.

In this phase, businesses should:

• Keep in mind to Covid-19 Pandemic crisis, maintain the website, and increase digital relevance.
• Add COVID-related informative & awareness content – FAQs, your policies, banners.     
• Update your local listing at the time of crisis with Covid-19 related content & help.
• Start developing new content & be sure it will not be the same type of content earlier to Covid-19.

Recovery Phase: The recovery phase will depend on working in the new normal. We will have to leave past marketing tips during the recovery phase.

Key channels: The channels which will recover from the crisis are Website, Paid Media, SEO, Email.

During recovery, we listen to our customers in order to find out how to tune the business and figure out how to package what we’re offering to our customers in the most effective way.

This involves:

• Generating interest with unique offers, discounts on your products, and services.
• Targeted relaunch of paid media.
• Investing in SEO prioritizing schemas, voice, and technical health.
• Optimizing mobile with AMP (accelerated mobile pages) and superior navigation.
• Amplifying Omnichannel efforts with email.

1. Develop On-Point Offers

The first thing that you should think about immediately after the scrambling that all companies had to go through in the early weeks is to develop even better offers and packages for your customers.

We can do the following things about your offers on products and services:

Listen to Customer, Understand Requirements & Match Your Customers' Needs with your business & What Can Your Business Do in the Crisis Phase for Your Customers.

In the crisis phase, we need to identify problems, Concerns, limits & needs, as things are changing so quickly because of pandemic & downturn.

Check Google Trends, site search, customer service logs, forums, social, and trends in other countries.

Start Planning & Testing Offers for Recovery

Some areas you can look at include:

• Service: Hours of working/delivery, updates via video, delivery, in-home.
• Products: Update new menus, bundles.
• Incentives: Offers Free trial, status, membership, subscription, etc to attract customers.
• Payment: Focus digital mode of payments like deferral, debit, credit, Venmo, Bitcoin
• Messaging: Headlines, images, FAQs, CTAs.

2. Schemas

Google understands the schema language very quickly. Schemas are a way to add a lot more information to your website without exposing it to your website to your customers.

Crawler pics the schema information for the Knowledge Graph & easily visible in google search results.

Google has now shared examples of what COVID-19 special announcement structured data will look like when used in search results.

A brand new set of structured data markup for special announcements related to COVID-19 was introduced in March 2020 by Google.

Other relevant schema:

• OpeningHoursSpecification
• FAQPage
• QAPage
• SearchResultsPage
• HowTo
• Breadcrumb
• Image

Structured data markup enables search engines to understand the context of website content.

3. Local

Here are a few examples of up-to-date local listings showing up on the SERPs

Local listings and knowledge panels have high visibility in google search results pages.

Regardless of whether you are a location-based business, a corporate substance, there's a big opportunity when you keep your Google My Business (GMB) profiles updated.

It's especially important to assume responsibility for that in the present conditions similarly as you would manage your website in light of the fact that many individuals are getting their data directly from Google's Knowledge Graph.

If you do not control your local listing or knowledge panel, Google may crowdsource information from users.

4. AMP

Accelerated mobile pages (AMP) load quicker prompting higher mobile visibility, engagement, and conversions.

AMP is Google's format for increasing the speed of the website. An AMP website has an image on Google's Servers and results in a quick user experience.

Achievement has accomplished in excess of 4,300 AMP arrangements in the previous three years and they have:

• Seen a difference of 10X on speed for site load times (less than 1s vs. close to 10s).
• Observed higher search visibility and higher clicks on AMP sites

As AMP accelerates website speeds in mobile as well as desktop and other devices that increase ranking, traffic, leads & conversions.

5. FAQs & Voice Solutions

You can also use frequently asked questions (FAQs) and voice search to increase visibility.

Crisis-stage FAQs complement evergreen FAQs.

Use online and offline sources to identify questions your customers have.

There are three elements to ensure your FAQs get picked up.

• Create an FAQ content on your website that talks about the questions that you know the public is asking about you.
• Make sure your website is technically sound (i.e., check mobile site speed and schemas).
• In terms of voice search you want to create actions and skills on Alexa and Google Assistant.

SEO Service in India is a leading digital marketing agency in Delhi, India, known for its SEO & digital marketing services. For any digital marketing related query or free website audit, contact us or email, we will get back to you with proper suggestions & solutions.

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