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Monday, January 1, 2018

Google AdWords Latest Updates, Beta Version Vs Old Version



Last year Google launched a new version of Google AdWords having some additional features to that of its old version. The purpose of the new beta version is to make Google AdWords faster & to improve campaigns based on your business goals.

Benefits 

  • The new version is 20% faster than the old version. Thus, it saves time to access the most accessible features which you use most.
  • Additional features improve your campaign and help to grow our business.
  • Gain actionable insights with new graphs and powerful reporting tools.
  • There will not be any performance changes in the new version & your campaign will run in the same manner as you are familiar with.
  • You can always switch back to the previous AdWords version if you want.
  • New Version does not have any cost, it is free.
   We can switch from the old version to the new version by clicking try the faster AdWords at the bottom of the old version. Here’s what the new experience currently looks like when you navigate to your account dashboard.




In Compare to old dashboard, we can see a lot of functionality & usability changes.







Some I love it and have been dying for a refresh. But that also means many die-hard users are going to have to spend extra time getting used to it. Uncovering the same features will take some getting used to.




If you don’t want a change, you can always revert to the old AdWords for now.
To do so, click the three-dot drop-down menu in the top right corner of your AdWords dashboard and then select “Return to previous AdWords". 










This will take you back to your previous version of AdWords Dashboard.
But if you want to stick on a new platform you will see changed the dashboard with new features.  We will discuss the advantages & disadvantages of new AdWords features in the future.