Monday, January 1, 2018

Google AdWords Latest Updates, Beta Version Vs Old Version


Last year Google launched new version of Google AdWords having some additional features to that of its old version. The purpose of new beta version is to make Google AdWords faster & to improve campaigns based on your business goals.

Benefits 

  • New version is 20% faster than old version. Thus, it saves time to access most accessible features which you use most.
  • Additional features improve your campaign and help to grow our business.
  • Gain actionable insights with new graphs and powerful reporting tools.
  • There will not be any performance changes in new version & your campaign will run in same manner as you are familiar with.
  • You can always switch back to previous AdWords version if you want.
  • New Version does not have any cost, it is free.
   We can switch from old version to new version by clicking try the faster AdWords at bottom of old version.Here’s what the new experience currently looks like when you navigate to your account dashboard.




In Compare to old dashboard we can see lot of functionality & usability changes.





Some love it and have been dying for a refresh. But that also means many die-hard users are going to have to spend extra time getting used to it.Uncovering the same features will take some getting used to.




If you don’t want a change, you can always revert to the old AdWords for now.
To do so, click the three-dot drop-down menu in the top right corner of your AdWords dashboard and then select “Return to previous AdWords" . 







This will take you back to your previous version of AdWords Dashboard.
But if you want to stick on new platform you will see changed dashboard with new features.
We will discuss advantages & disadvantages of new AdWords features in future. 







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