Monday, July 22, 2019

10 Best Free SEO Tools



As an SEO, you definitely want to complete more tasks in less time. SEO tools help you to complete a set of tasks as fast as possible and with as close to perfection as you can get. The main benefits of SEO tools are that they save your time & grow your knowledge. Each SEO tool has its own pros & cons. Here are some most important tools about which we are going to discuss.

Tool #1 – Rank Tracker



Your best SEO keywords are often not the most obvious ones. To find real keyword gems, you need to dig out all the possible variations from multiple data sources.


Rank Tracker  tool has a more feature-rich paid version, the 100%-free version is absolutely enough for keyword research. It lets you use all the research tools and analyze the keywords’ traffic potential.

Tool #2 - Woorank’s SEO & Website Analysis Tool   


Woorank SEO tool is paid and as well as free trial version. It provides you lists of SEO improvements in seconds. It will provide you SEO score of your website on top and then, the tool shows you EXACTLY how to improve your site’s on-page and off-page SEO.




Tool #3 – SEMrush   


SEMrush is one of the best SEO tools that every SEO & marketer must use. SEMrush conducts a comprehensive SEO audit and displays the percentage of search traffic and the number of backlinks that a site has. You can even conduct keyword research, topic research and detailed competitive analysis using this tool.

Tool #4 - Google Ads Keyword Planner   



Google Keyword Planner shows you search volumes, cost-per-click data, advertiser competition and seasonal traffic fluctuations, all in one place. And it even lets you estimate the prospective PPC spends in your niche. The tool is a free one.

Tool #5 - Google Search Console



Google Search Console is the place to analyze your current SEO keywords with their average Google positions, impressions and CTRs. Google Search Console is free to use

Tool #6 – Google  Trends 


Google Trends is here to help you identify city/location specific search volume variation. Google Trends is free to use




 Tool #7 – AnswerThePublic  


With Google’s ability to better understand natural language, searchers got used to phrasing their queries as questions rather than separate words. And with the rise of voice search, the trend got even further. AnswerThePublic is free to use.

Tool #8 - Keyword Tool Dominator

Keyword Tool Dominator is helpful to find keywords from Amazon, Etsy and Ebay. A nice tool to dig through the Amazon database is Keyword Tool Dominator. The only thing to keep in mind is that there’s no way to check Amazon’s search volumes. What you get is a plain keyword ideas list. Without a paid license, you can only make three requests to each of the databases (eBay, Amazon, Etsy) a day.



Tool #9 - Keywords Everywhere

 

Keywords Everywhere is a free browser add-on, which lets you analyze keywords while simply browsing Google, Bing, YouTube and other websites. Whenever you start typing into the search box, search volumes are added to all the keywords you see in Autocomplete suggestions Keywords Everywhere is free to use.



Tool #10 - Google’s Mobile-Friendly Test 


Google’s Mobile-Friendly Test is very important to test whether your website is mobile friendly or not. You might have heard that Google recently made a big change to their algorithm officially called “Mobile-First Indexing”. If your site isn’t optimized for mobile devices, you’re in big trouble. And it tells you whether your site is prepared for Google’s new algorithm.
There are many other SEO tools for analyzing you’re your website but these 10 are enough.

For any query or suggestion open link SEO Service in India.


Saturday, July 13, 2019

Grow Your Business With Digital Marketing Steps


Few years back (August 2016) Microsoft’s CEO Bill Gates said, “If your business is not on the Internet, then your business will be out of business”. When he released this statement, he was already richest persons of the World, but he knew what would happen in next few years. Now result is in front of us as Amazon is one of the biggest online eCommerce company & its CEO Jeff Bezos is the Richest Persons of the World & Bill Gates Rank 2nd in this list.
I wanted to remind you this past quote of millionaire to understand the importance of online Marketing or digital marketing. Bill Gates prediction was very accurate, and result is Jeff Bezos who took seriously Bill Gates statement & wrote a new lines of success story by following his statements.
Today, internet is every where in the world & people are busy to search their related requirements on internet whether it is eCommerce, delicious food, tour travels, movies, automotive requirement, job consultancy & tutorials or matrimonial, hotels, rental home, properties, information of each and everything is available online. 

Why Digital Marketing Can Grow Your Business?  Reasons are as follow


1-    Digital Marketing is more Cost-Effective than traditional marketing
2-    Digital Marketing deliver you the quick Conversion
3-    Digital Marketing caters to the mobile Consumer
4-    Digital Marketing builds brand reputation
5-    Digital Marketing provides better ROI for your marketing investments
6-    Digital Marketing ensures business survival online
7-    Google/Bing/Yahoo or any search means new business digitally
8-    Digital presence of your business will work 24 hrs a day, 7 days a week & 365 days in a year.
9-    Digital Marketing is the best salesman for you.
10-  Digital Marketing can generate many new customers in a day.
11-  Digital Marketing facilitates interaction with targeted audiences
We are the professionals & routed in Digital Marketing from decades. You are free to call us or fill the form for any query. Click on link SEO Service in India

Wednesday, July 10, 2019

Google’s Mobile First Indexing




Google officially started July 1, 2019, it’s most awaited updates “Mobile First Indexing”. Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Previously, before launching this algorithm Google used the desktop version of a page's content when evaluating the relevance of a page to a user's query whether on mobile or desktop searches. It's important to note that there isn't a separate mobile-first index; Google Search continues to use only one index. Google Search continues to show the URL that is the most appropriate to users (whether it's a desktop or mobile).

To be clear, only brand new sites Google is not yet aware of, will be indexed using mobile-first indexing by default. Other sites that have already moved over to mobile-first indexing will also continue to be indexed using mobile-first indexing. But older sites which is not yet migrated, will continue to be indexed the old-fashion way, desktop-first indexing, until those sites are ready. Google said “For older websites, we’ll continue monitoring and evaluating pages for their readiness for mobile first indexing, and will notify them through Search Console once they’re seen as being ready” .
In simple words mobile first indexing means that when a new website is registered it will be crawled by Google’s smartphone Googlebot, and its mobile-friendly content will be used to index its pages, as well as to understand the site’s structured data and to show snippets from the site in Google’s search results, when relevant.
Search engine optimizer should not confuse this mobile first indexing with “Mobilegeddonalgorithm or Mobile Friendly updates of Google in 2014. Mobilegeddon algorithm was beneficial to mobile friendly website & pages in to mobile search only while mobile first indexing is beneficial in both mobile and as well as in desktop searches. Latter one is related to indexing of mobile friendly content the same for both mobile & desktop searches.

Friday, March 16, 2018

SEO Success Guides in 2018


It is said that SEO is not rocket science & also there is not any shortcut to achieve top ranking in Search Engines. Time to time Search Engines changed their traditional & old methods of Search Ranking by adapting new methods of ranking factors. These advance methods based on understanding of what people want when they search and why they want it.
We can say that modern SEO strategy is the process of organized website’s content by topic which helps Search Engines to understand a user’s intent when searching.

SEO success is not based on limited factors but is based on many factors.
It is not possible to explain all factors in single article. Most important factors which impacts on SEO ranking are:
  • Technical Factors: Indexing, crawling, schema, page speed, site structure, URL structure are some technical factors that impact on SEO success.
  • On-Page: Content which are visible to user on webpage like text, images, videos, adios & content which are visible to search engines like HTML tags, structured data are on page.
  • Off-Page: Link building strategies that grow websites authority, relevance & trust amongst audiences. Link building, social media marketing, PPC marketing, reviews, guest posting, forum posting & user generated content are successful off page methods.

In this article we will discuss most important areas which is booster for SEO success.

Search Experience Optimization


We all know that SEO is acronym of SearchEngine Optimization means optimizing our websites for search engine. Now days experts are considering SEO as Search Experience Optimization. Search experience optimization is optimizing for people in all the places your brand and content could possibly appear. Search strategies require us to create brand experiences, using the search results to build relevance. Researches show that more than 90% online experience begins with search engines. So, Search strategies require us to create brand experiences, using the search results to build relevance. Present-day SEO strategies need us to creative to get visibility in searches.

Ranking Above the FoldTop organic ranking is not always on top when we talk in context of devices like mobile & desktop. When we search on mobile, there are not organic results above the fold in most of the searches. It is the paid search which appear above the fold in mobile searches. On desktop search, the organic result we can see is featured snippets and not simple organic result.




In google, paid search can supplements organic search results, so, aside from paid search you also have to struggle with prominent search features, which vary depending on the query. You have to optimize in each and every possible way to improve visibility of your brand. Some time first in organic search will not matter because that will not show first in search. Following image is the best example.




News And Social Content: Google News and social content are areas where your content can gain great visibility.In order to rank/appear in these areas, you need a good understanding of your space and how Google responds to a query. News and social are wholly dependent on the freshness of query.

Knowledge Panels : Google’s knowledge panels, powered by Google’s Knowledge Graph, display the business basics like - Location, Phone Numbers, Ratings & Hours Operation.
Appearing in knowledge graph area builds trust in your brand and ranking in searches.
People Also Ask: People Also ask is a search feature which related to the search query you searched in search engine. These are the keywords which people are searching for. We can use these keywords in our contents to pull these audiences where we want to reach.

People Also Ask : People Also ask is a search feature which related to the search query you searched in search engine. These are the keywords which people are searching for. We can use these keywords in our contents to pull these audiences where we want to reach.

Apply SEO to Different Platforms : We should apply SEO on different parts of search results to appear our brands on most possible platforms when someone searches.These are   
  • App Store Optimization
  • Video Optimization (e.g YouTube)
  • Google My Business Optimization
  • Social Media Optimization
  • Third-party sites and vertical search engines (e.g., Amazon and Yelp)
These searchable platforms make our brand popular & visible in search engine results (Google, Bing etc.) as well.

Summary: Be visible on each and every platform as much as you can. Optimize your content beyond the search engines which will provide you additional search engine results. Assume SEO as Search Experience Optimization, not just Search Engine Optimization.

For qny query submit your details at SEO Service in India.

Monday, January 1, 2018

Google AdWords Latest Updates, Beta Version Vs Old Version


Last year Google launched new version of Google AdWords having some additional features to that of its old version. The purpose of new beta version is to make Google AdWords faster & to improve campaigns based on your business goals.

Benefits 

  • New version is 20% faster than old version. Thus, it saves time to access most accessible features which you use most.
  • Additional features improve your campaign and help to grow our business.
  • Gain actionable insights with new graphs and powerful reporting tools.
  • There will not be any performance changes in new version & your campaign will run in same manner as you are familiar with.
  • You can always switch back to previous AdWords version if you want.
  • New Version does not have any cost, it is free.
   We can switch from old version to new version by clicking try the faster AdWords at bottom of old version.Here’s what the new experience currently looks like when you navigate to your account dashboard.




In Compare to old dashboard we can see lot of functionality & usability changes.






Some love it and have been dying for a refresh. But that also means many die-hard users are going to have to spend extra time getting used to it.Uncovering the same features will take some getting used to.




If you don’t want a change, you can always revert to the old AdWords for now.
To do so, click the three-dot drop-down menu in the top right corner of your AdWords dashboard and then select “Return to previous AdWords" . 








This will take you back to your previous version of AdWords Dashboard.
But if you want to stick on new platform you will see changed dashboard with new features.
We will discuss advantages & disadvantages of new AdWords features in future.